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Zara Serves Fast Fashion
Fashion retailer Zara started off as becoming an extremely popular store in the UK and now is opening up stores all over the US. Zara's strategy with having the upper hand of other popular retail chains is keeping very few items in stock and updating their collections twice a week, while other places usually change their collections once every season.
Heres how it works; The consumer feels that they need to check the store often to see all the new items, and they also feel the need to buy the item there on the spot since it will be gone soon and it also is available in small quantities. A fashion analyst stated that, "They broke up a centuryold biannual cycle of fashion, now pretty much half of the highend fashion companies make four to six collections instead of two each year. That's absolutely because of Zara." It is crazy to think that luxury brands such as Louis Vuitton and Prada are feeling the need to compete with Zara. Many celebrities who can afford the best of the best, have been huge fans of Zara and photographed in their clothing,[url=http://nikefree.mobilejeti.com]nike free run[/url], which is the best publicity they could get showing the world that expensive clothing is not always the most desirable..