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Most Expensive Champagnes 2005

 
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PostWysłany: Śro 10:31, 08 Sty 2014    Temat postu: Most Expensive Champagnes 2005

Most Expensive Champagnes 2005
It's more than the bubbles that makes champagne different from other wines.
Most obviously there is its price, but that's only a material expression of its more elusive qualities; that air of sophistication and luxury, magic, celebration and above all, romance that are its real asset.
This is why champagne is so relentlessly marketed, not like other wines, but as the luxury product it strives so hard to project itself as. The way it is sold has more in common with other luxury goods,[url=http://www.floware.fr]michael kors pas cher[/url], like haute couture, astronomically expensive handbags and perfume than it does with even the world's best still wines. It is no coincidence that two of the top champagne brands, Krug and Dom P are owned, not by one of the world's large drinks groups, but French luxury goods conglomerate Louis Vuitton Mo Hennessy.
Slide Show: Most Expensive Champagnes
Yes, regular champagne is expensivea bottle of ordinary nonvintage fizz can easily cost $40, the price of a really fine California chardonnayand expensive champagne is eyewateringly so, but there is a lot more than supply, demand and cost that is driving these dynamics. Like a limitededition single malt scotch or an Herm Kelly bag, the price of better champagne is only peripherally related to it's cost. This is the very antitheses of a commodity being sold here. Champagne is not widgets.
A far more meaningful calculation in the marketing men's minds is the estimation of what the market will bear.
Everything from exploiting the dubious myth that Dom Pierre P "invented" champagne to its sponsorship of prestigious sporting and social events, serves champagne makers' relentless drive to maintain bubbly's image as the epitome of the good life. Veuve Clicquotanother LVMH brandfor example, specializes in sponsoring chic events such as polo matches, the America's Cup and elegant race meetings. There's not a lot of NASCAR here.
What the producers are selling is image as much as what's in the bottle. people drank only 0.07 and 0.5 bottles each respectively, according to industry trade group Champagne USA. That means that less experienced champagne drinkers go for either low price or, when shopping for more expensive bottles, for branding. And the more a champagne house can enhance its brand, the more price leverage it has.
Recently, a senior executive for a top champagne house told me of a revealing debate between his sales and marketing departments. But the marketing guys gave an emphatic Non! They liked the fact that there was a scarcity of the ros increased its allure, and at the same time burnished the house's image as the provider of rare and special products. So they sacrificed a shortterm boost in the bottom line in return for a subtle brandenhancing strategy.
Then there's the decision on how to price a new release. Krug has just released the latest vintage of their limitedproduction, single vineyard, Clos du Mesnil, the 1995, at a whopping $750. Yes, that's per bottle. This compares with the previous release, the 1992, that cost $500. This 50% increase in price has almost nothing to do with higher costsKrug owns the vineyard after alland everything to do with their estimate of what the market can bear. And it doesn't do the reputation of their other, less expensive, cuv any harm to be associated with the world's most expensive champagne.
Of course, this thinking does not apply when the marketing gurus are trying to decide whether to price the few dozen surplus cases of Fizz Inconu at $24.95 or $26.95 per bottle at your local WalMartWMT
), but that's a whole different story.
Now, to be sure, production costs are a contributing factor to what makes expensive champagne expensive. They employ the best grapes from the best vineyards in the region, and as most houses own only a small percentage of the vines they need, these have to be brought in. Then there's the way champagne is made, the M Champenoise, that's extremely labor intensive. Finally, there is the need to age all those bottles for anything up to ten years before they are released. The whole process is a business consultant's nightmare.
However, not missing a trick, the champagne business then enlists these high costs in the cause of bolstering champagne's image as an artisanal, handcrafted product that is worth paying more for.
And when you are selling luxury and sophistication, you cannot do it at a discount, especially when it's the sort of luxury and sophistication of the champagnes in our slideshow.
Click here to see the world's most expensive champagnes.
Notes On Our MethodologyFor the sake of simplicity and clarity, not to mention our desire to prevent you, our champagnethirsty reader, from wasting hours on the phone trying to track down rare and exotic bottles of bubbly, we have limited ourselves to current releases of bottles that should be available in good wine shops.
A note of explanation on the categories is necessary. I use the term Vintage champagne to refer to fizz that has a vintage date on itthat is, it's made entirely from champagne produced in that yearbut is not a T du Cuv or Prestige Cuv like Dom P which also has a vintage year but is generally of a higher quality, and cost.
We also deliberately left out certain big bottles that are only available in restaurants or a few favored retail outlets on a very limited basis, along with certain older releases that a retailer might have hung on to, and that are now commanding a premium.


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Fund announcement, since August 1st, tens of thousands of money (519508, purchase, redemption fund is scheduled to vote, online transactions, telephone exchange) the minimum purchase amount (i.e. thousand Bao cash minimum recharge limit) to 1 yuan, the lowest amount of online transactions will be adjusted to 1 yuan.


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PostWysłany: Nie 13:05, 23 Mar 2014    Temat postu:

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PostWysłany: Sob 4:52, 05 Kwi 2014    Temat postu:

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Sina statement: this information is reproduced from the Department Associated Media Sina, sina.com.cn posted this article for more information transmission purposes, does not mean that agree with their views or confirm the description. This article is for reference only, does not constitute investment advice.


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